Author: pbindo

There are two kinds of video content: traditional and vertical

You view the first as you would a TV while the second on your mobile through IGTV, a standalone app on the Instagram platform that allows users to watch and upload hour-long videos.

Instagram’s answer to YouTube was designed with mobiles in mind, as practically everybody these days rely on their mobile phones for everything-from shopping and bill payments to following friends and celebrities on social sites-so every single video that is played on it is in vertical format.

After all, who doesn’t naturally hold their phone upright? Everybody does unless, of course, they’re on a platform where videos are designed to look like typical TV programs.

Although Kevin Systrom, co-founder and CEO of the popular photo-sharing platform, did not directly hit out at YouTube during the launch of IGTV, he remarked:

“The tools we use to watch videos are old and out of date. Think about it. Today we still watch videos formatted for a TV on a vertical screen, which means we either have to rotate our phone awkwardly or watch a tiny version. And that doesn’t make a lot of sense, does it?”

Who would’ve thought 10 years ago that we’d be treating our cell phones like television sets if not more.

Built on three principles-namely, mobile first, simple and quality-the new video platform addresses how people consume video content these days.

“Everything is made for how you naturally hold your phone. Videos play on full screen and there’s no wasted space and they aren’t restricted to the same one-minute limit that you’re used to on Instagram,” said Ashley Yuki, the company’s product manager.

Target One Billion Users

It seems that Instagram have the best interests of eCommerce businesses at heart with their latest undertakings.

First, they introduced ‘shoppable posts’, which allows online sellers to tag their products and direct users to their online store, and now IGTV which can potentially turn one’s followers into paying customers and increase their sales.

At least the company is aware that theirs is a platform leveraged by businesses of varied interests and markets.

Traditional media may still be effective in increasing your customer base, but only to a certain extent.

There’s no denying the strong influence of videos; teens are watching 40% less TV now than they did five years ago because they’re glued to online videos, according to Systrom.

Although YouTube is a more established platform for video content, Instagram said that their new offering focuses on not only what and how people watch on the Internet these days, but basically how they manipulate their mobile devices.

According to the Facebook-owned company, Interneters are relying less on desktop computers as they can keep up with their favourite social media influencers even while on the go.

Systrom said the public has been watching 60% more video over the last year, so video marketing is no doubt a route worth taking to expand your market reach.

What with Instagram hitting 1 billion monthly users, you definitely want to consider it as a vital aspect of your business strategy.

Do you think IGTV is worth a try, or you’d rather stick with YouTube?

Multichannel marketing is the quickest route to reach your customers, so don’t be left behind. Find tutorials on Magento, M2E Pro, Magmi and other eCommerce tools that will help you sell and earn more on Amazon, eBay and your own website at UnderstandingE.

See you there!

Article Source: https://EzineArticles.com/expert/Dave_Furness/2441523

Sometimes it may seem as though nowadays the only thing that is constantly on the lips of every marketer is, “Video marketing!” Certainly, over the last few years the amount of interest shown in this particular type of marketing has been on the rise, and there are a number of reasons why this is the case. Knowing these reasons will help provide a solid foundation when you start to try your own hands and video marketing.

Frankly speaking, there are two broad reasons why video marketing is on the rise. First, and most obviously, is the fact that videos are distinctly better at conveying messages than text, images, or even audio. Of course, with video you have audio too – and you have images that actually move, and you can have text if you want to as well. In short, videos take the best of all worlds!

Apart from the simple advantages that videos have to offer, the main reason why video marketing is on the rise now as opposed to many years ago lies in the fact that people in general have faster internet connections than they previously did. Do you remember when most people connected to the internet at 14.4 kbps? 28.8 kbps? Do you remember when 56k was considered amazingly and stunningly fast?

Today, the internet has come a long way from those days of old. Back then, the idea of streaming videos while you watch them was nothing more than a pipe dream considering that ‘streaming’ a video would take hours and hours. When broadband entered the picture however, all of that began to change. With download speeds that are 100 times faster than previously, nowadays people rarely (if ever!) have to wait for videos to stream. Instead, they can simply view each video then and there.

In short, it is only recently that the technology actually made using videos a viable prospect. These technological advancements are now so widespread that it is safe to say that the majority of people who use the internet are doing so at a speed that is fast enough to allow them to stream videos. Granted, there are still those who do not have access to such speeds – but those numbers are now small enough that marketers no longer have to worry about using videos.

Over the last few years, videos have become a widespread online phenomenon. One needs only look as far as YouTube and the stunning popularity it has received to see just how many people love to watch videos online. If you give people what they want, i.e. videos that entertain, excite, and appeal to them, then you’re going to be able to do what every marketer longs to!

Please read more [http://guide4you.org/VideoMarketing]

Article Source: https://EzineArticles.com/expert/Stefa_Sandin/861587